Beginners Guide to Marketing Strategy - 3 Simple Steps

As Mark Ritson says Tactics without strategy is dumbing down our marketing discipline. If marketers want to be taken seriously they must end their preoccupation with tactics and tools and focus on their strategy, devised by thoroughly researching, segmenting and targeting their market.

What is included?

With my guide, you will be able to confidently lay out a brand strategy in about 3,000 words using just three axioms and three questions.

"Why is this so short?"

This guide is short. Intentionally so. I am an anti-bullshit marketer and wanted to focus on the core information that you need to know to feel confident and comfortable in generating an attainable marketing strategy.

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